My takeaways:

1) A quarterly marketing event can serve as a forcing function for marketing and product to (i) define smaller value-add projects, (ii) drive urgency, (iii) build in accountability/connection with customers.

2) Un-syncing the sales and marketing quarterly calendars can serve to (i) reduce company-wide crunch, (ii) build momentum mid-sales cycle, (iii) better facilitate sales feeding into product.

Here in the UK, our fiscal year typically ends Apr 6th (both a blessing and a curse).