Great points Richard. I use JTBD and Mom Test interviewing and I swear by them.
In effect, I’m suggesting running a Mom Test interview on yourself as a founder and understanding the job you think needs to be done. This gets straight to the fire driving that founder- the passion.
I use this technique when speaking with founders to figure out their motivations. They always thank me for being insightful. But of course, the insights are in them.