Great points Richard. I use JTBD and Mom Test interviewing and I swear by them.

In effect, I’m suggesting running a Mom Test interview on yourself as a founder and understanding the job you think needs to be done. This gets straight to the fire driving that founder- the passion.

I use this technique when speaking with founders to figure out their motivations. They always thank me for being insightful. But of course, the insights are in them.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store